Scripted, factual and formatted distributor Red Arrow International has secured a deal with Viacom’s Comedy Central to broadcast the 15x30’ animated adult comedy The Cyanide and Happiness Show across its Latin American channels.
Produced by Studio71 — part of ProSiebenSat.1 Media, the same group as Red Arrow International’s parent company Red Arrow Entertainment Group — and Explosm Entertainment, the show is based on the cult web comic, and has now evolved into a series of animated shorts that enjoyed YouTube hits of over 1.3 billion views and a roaring run on NBC’s Seeso platform. It has also won the Streamy Award for Best Animated Channel, Series or Show. The deal was concluded by Red Arrow International’s distribution partner in Latin America, Spiral International.“We're thrilled to have added The Cyanide and Happiness Show to our programming grid,” remarked Federico Cuervo, SVP, Viacom International Media Networks Americas and brand manager, Comedy Central. “Comedy Central is very well known throughout Latin America for its insolent humour and this just takes our level of irreverence to another level.”
Added Red Arrow International managing director Henrik Pabst: “The Cyanide and Happiness Show is simply hysterical, and blends both Millennial and adult humour — which fits beautifully with Comedy Central’s personality. I am delighted that audiences in Latin America will now get to enjoy the show, as we continue to drive the brand’s global TV development and expansion.”
