Eros expands content availability with LG smart TVs | 4K/UltraHD | News | Rapid TV News
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LGsmartTV 13Nov2017In a bid to broaden the reach of its programming on a global basis, Indian over-the-top (OTT) film entertainment provider Eros International will now be available on webOS-enabled LG smart TVs worldwide with a preferred placement for the Eros Now app in the devices in India.

The OTT bouquet offers a range of Bollywood and regional-language films, music videos, TV shows and originals including full-length films, thematic curated playlists, multi-language subtitles for movies, music video playlists, regional language filters, video progression and access to a watch list of titles.

The company first made its service available across smart TVs, Blu-ray disc players and set-top boxes in August 2017.

Commenting on the partnership, Eros Digital CEO Rishika Lulla Singh said: “We are excited to partner with one of the largest and formidable brands in consumer electronics. Smart TVs are increasingly becoming a must-have in every household today. This partnership provides millions of LG smart TV users with unlimited access to Eros Now’s vast library of premium content, as well as a seamless viewing experience for Eros Now users which furthers our vision of being platform agnostic.”

Added Younchul Park, director home entertainment-LG Electronics India: “We are very excited to partner with Eros Now. At LG, we constantly look at partnerships which can offer value proposition to consumers and our association is a step forward towards this endeavour. The market for smart TV is experiencing an upsurge in India. Availability of good content can certainly enhance the overall consumer experience of smart televisions. We are very confident that good content will further drive smart TV sales in India and create a conducive ecosystem for us to cater to the ever-increasing demand.”