Just as its corporate parent is under huge pressure after clocking up its fourth straight loss in its Q1 results, Ericsson has renamed its Broadcast and Media Services business Red Bee Media.
Effective from today (9 November 2017) Red Bee Media will operate as an independent business fully owned by Ericsson, with the brand identity applying to all of Ericsson’s Broadcast and Media Services businesses worldwide in Australia, France, Germany, the Netherlands, Spain, Sweden, the UK, United Arab Emirates and the US. Headquartered in the UK, Red Bee Media will employ around 2,500 broadcast and media specialists globally with a services portfolio spanning media management, playout, OTT, access services, content discovery and creative services as well as sports graphics and analysis solutions.
For Red Bee Media, it is a case of back to the future. The company first saw life in 2002 as a spin-off from the BBC as a home for channel creation and channel management services. The company was subsequently sold in August 2005 to Macquarie-owned Creative Broadcast Services and was renamed Red Bee Media in the October of that year. Red Bee Media was then snapped up by Ericsson, on 1 July 2013.
Commenting on the rebrand, new Red Bee Media CEO Steve Nylund said: “We looked at not only our vision and strategy for the future but also what we, as a business, now stand for. The Red Bee Media brand has a long and rich heritage in TV and media and is well recognised across the industry. Adopting this brand will enable us to strengthen our position as an independent and agile media services organisation. It will provide the basis for our business, our people and our clients to unify around a shared identity that represents our purpose, brand positioning and values.”
