A+E Networks strikes strategic alliance with Outdoor Channel | Major Businesses | Business
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In a key regional move designed to take the outdoor lifestyles and aspirations channel’s offerings to the global media content company, A+E Networks has entered into a strategic partnership with Outdoor Channel (Asia).

ae 3 oct 2017The multi-year partnership is designed to take advantage of the distribution footprints of brands such as HISTORY and Outdoor Channel to build cross-platform advertising and digital content solutions for companies that want to engage with complementary audience demographics. The deal includes the appointment of A+E as the exclusive agent for advertising and sponsorship sales as well as digital short-form content creation. A+E will also represent the distribution sales for Outdoor Channel in selected cases. In addition, from 2018 Outdoor Channel will premiere a line-up of A+E premium content including titles such as Ax Men, Duck Dynasty, Ax Men, Mountain Men and Swamp People.

“A+E is at the forefront of extending linear channel TV brands into engaging digital content offerings. Since its 2010 launch, Outdoor Channel has carved out a successful niche by engaging with a loyal base of viewers looking for something fresh and relevant in the multi-channel universe,” explained Gregg Creevey, Outdoor Channel’s managing director of multi-channels Asia. This partnership will see us leverage our respective audiences by providing more scale, reach and creative content solutions for brands across South East Asia.”

“We welcome the opportunity to work with Outdoor Channel Asia, which connects with an audience that complements the broad viewership across A+E Networks Asia’s channels,” added Prem Kamath, deputy managing director, A+E Networks Asia. In partnership, our brands will benefit from the synergy and the wide range of advertising solutions that we are already offering in the market including digital short form content.”