Viacom selects Avid for global video content management | Infrastructure | News | Rapid TV News
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Viacom plans to enhance its worldwide production infrastructure on Avid’s MediaCentral platform.

Viacom 9 nov 2017The media giant creates television programmes, motion pictures, games, consumer products, live events and other entertainment content for audiences in more than 180 countries. Its media networks reach over 3.9 billion cumulative television subscribers globally. The company plans to invest in Avid’s tools and workflow solutions to create, manage, deliver and optimise media content globally.

The platform also offers a path to the cloud for Viacom’s operations, starting with the deployment of Media Composer | Cloud Remote, which enables editors to remotely connect and collaborate with teams no matter where they’re located.

“Viacom is the latest member of Avid’s growing community of preeminent customers to adopt a single-platform approach and an easily scalable virtualised workflow across its brands,” said Avid president Jeff Rosica. “Avid’s unifying platform and solutions enable Viacom to navigate the dramatically changing media environment and deliver a consistent and higher value product, while finding a new means to control operating costs.”

David Kline, CTO at Viacom, added: “Avid’s approach to enterprise-wide technology deployments and market-leading creative solutions align perfectly with our long-term strategic goals. This agreement will enable Viacom to increase the value and benefits from our technology investments, which are essential in today’s rapidly changing market.”