Deluxe integrates Siemens Smart Video Engine | Infrastructure | News | Rapid TV News
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Deluxe has strengthened its suite of managed services by adding the Siemens Smart Video Engine to its video supply chain technology stack.

deluxe 7Nov2017The over-the-top (OTT) platform gives Deluxe a unified, end-to-end solution that removes the complexity and cost of managing multiple vendors and integrations across the video supply chain for content management and distribution.

The Smart Video Engine, developed by Siemens Convergence Creators, is a cloud-based, online video platform that powers OTT and TV everywhere businesses, offering flexibility for business models, product bundling and content packaging. With its integration, Deluxe supports a variety of business models, rich data collection for analytics, targeted promotional campaign management, and a recommendation engine that enables targeting and personalisation based on user preferences and behaviour.

This is the latest announcement from Deluxe’s technology group, Deluxe Technologies, focusing on platform solutions that enable Deluxe clients to simplify operations.

“With the growing complexity of distribution and business models, the market needs unified end-to-end services that remove the complexity of managing multiple vendors and technologies and thereby enabling them to focus resources on monetising their content across the world,” said Morgan Fiumi, Deluxe chief innovation officer. “By integrating new OTT capabilities into Deluxe Distribution’s massive content management and localisation platform, our clients now have end-to-end capabilities that give them the ability to respond to the explosive growth of OTT and TV everywhere and launch feature rich services quickly and more efficiently.”