ITV reportedly threatening to pull plug on Virgin Media over carriage bill | Major Businesses | Business
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
It’s almost three years since UK broadcaster ITV first called for a replication of the US retransmission fee model in the UK, and now reports are emerging that it is threatening to pull the plug on delivering content to Virgin Media cable customers.

Virgin media 1 Dec 2016The Daily Telegraph is reporting that ITV is demanding that Virgin Media pays as much as £80 million a year to show its channels, something that would be a landmark event in the provision of free-to-air TV to UK pay-TV channels. ITV is said to be demanding a minimum annual payment of around £45 million for a basic feed of its main channel. That total is said to reflect a charge for each customer, including a higher tier for those on Virgin Media’s top-end monthly packages.

The two firms have slugged it out over the last few months since ITV first issued Virgin Media with a demand for payment for the core channel. Commenting on the latest skirmish, the cableco told The Telegraph: “Neither Virgin Media nor our customers will be paying for channels that are meant to be free ... ITV signed up to a new ten-year licence in 2015 that didn’t include these fees – it’s now trying to go back on this deal to prop up its profits. ITV is already fully compensated for this through its prominent position, with the audience reach and additional advertising revenue this ­delivers.”

For the broadcaster’s part, a spokesman for ITV said: “Our position is very straightforward – ITV, and other public service broadcasters, should be paid fairly by pay-TV platforms that make money from our multi-billion pound investment in original UK content so that we can continue to invest in the programmes, particularly drama and entertainment, that our viewers enjoy.”