Viacom’s flagship kids’ channel Nickelodeon has inked a marketing partnership with Encantos Media Studios, inspired by the bilingual baby property, Canticos.
The Canticos portfolio of characters is created by Venezuelan-American artist Susie Jaramillo. With a collection of some of the most beloved Spanish-language nursery rhymes from all over the world, Canticos celebrates Latino culture by bringing songs such as Los Pollitos, Elefantitos and Mi Burrito Sabanero to life through bilingual children's books, interactive apps and sing-along videos.
Under the deal, Canticos short-form content will be produced by Jaramillo, alongside husband and wife team Nuria Santamaria Wolfe and Steven Wolfe Pereira, co-founders of Encantos Media Studios. The programming is expected to launch in spring 2018 on Nick's digital preschool platforms, including NickJr.com, the Nick Jr. App and NOGGIN, Nick's video subscription service.
Nickelodeon also will seek consumer products and promotional partners, spanning categories including layette, toy, accessories, home, publishing and more.
"Canticos was created to help Latino families share culture and language in a fun and engaging way across screens and beyond," said Santamaria Wolfe. "Nickelodeon is a leader and innovator in kids' entertainment, and they understand and value the diversity of today's generation. This partnership with Nickelodeon further expands the reach and appeal of these beloved nursery rhymes, so even more children and families around the world can sing, learn and play along."