VTR thrives in Chile’s growing pay-TV market | Cable | News | Rapid TV News
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VTR retains a solid lead in the Chilean pay-TV market having gained 25,000 subs over the last 12 months.

vtr logos 09 august 2017The Liberty Global company added 4,000 video subs during Q3 2017 to near 1.07 million subscribers, almost 25,000 RGUs more than a year ago. It also continues moving its basic video subscribers to enhanced packages and boosting convergence across its cable network.

According to VTR’s financial report, almost 40% of Chilean subscribers are paying for a triple-play package, while 30% subscribers have a double-play subscription.

“Best-in-class HD channel offering and cutting-edge video-on-demand (VOD) user interface continue resonating with customers, with VOD penetration doubling to 30% at the end of Q3, as compared to the prior-year period,” said the company.

In line with growing broadband subscriptions, VTR’s revenue for Q3 increased 6% to $245 million. “The increase was driven by higher residential cable subscription revenue, mainly from higher ARPU per RGU and an increase in the average number of subscribers, higher B2B subscription revenue, and higher mobile subscription revenue,” stated the telco.

Following latest market figures available, Chile’s pay-TV is clearly led by VTR, followed by Telefónica’s Movistar (645,000 subs) and AT&T’s DirecTV (588,000).