Viacom brings in Awesomeness.TV vet to head digital efforts | OTT | News | Rapid TV News
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Viacom has appointed Kelly Day as president of Viacom Digital Studios, a new division that will focus on the creation of digital content across the company’s portfolio of networks and brands, mainly aimed at Millennials and younger viewers.

day 2 nov 2017Day will work with networks like Comedy Central and MTV to create multiplatform content that complements linear programming, including branded entertainment in a variety of formats.

Day was previously chief digital officer and chief business officer at AwesomenessTV, the youth-focused YouTube MCN. Before that, she was with Blip Networks, Discovery Communications, The Knot and America Online.

“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Viacom CEO Bob Bakish. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”