Viacom has appointed Kelly Day as president of Viacom Digital Studios, a new division that will focus on the creation of digital content across the company’s portfolio of networks and brands, mainly aimed at Millennials and younger viewers.
Day will work with networks like Comedy Central and MTV to create multiplatform content that complements linear programming, including branded entertainment in a variety of formats.Day was previously chief digital officer and chief business officer at AwesomenessTV, the youth-focused YouTube MCN. Before that, she was with Blip Networks, Discovery Communications, The Knot and America Online.
“Kelly has an impressive track record of building successful digital businesses, and I am so pleased to have her on board to accelerate our push into digital-native content,” said Viacom CEO Bob Bakish. “She and our new Viacom Digital Studios group will ensure that we are delivering more, better aligned and digital-first experiences, helping us to further grow the reach of our brands with our diverse audiences and introducing more opportunities for our advertising and distribution partners.”
