Telemundo launches bilingual digital studio | Programming | News | Rapid TV News
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NBCUniversal Telemundo Enterprises has expanded Fluency Studios with Fluency Plus, a bilingual digital production studio.

fluency studios 01 november 2017The studio aims to provide a broad range of bilingual digital programming to the over 13 million Hispanic Millennials and Generation Zs living in the US. The digital content will range from entertainment and lifestyle, to food, family, fashion, innovation and more.

In 2018, Fluency productions will move from Los Angeles to Miami in order to leverage the latest digital technology in NBCUniversal Telemundo Enterprises’ new global headquarters.

Fluency Plus will produce various English- and Spanish-language formats, including web and social series, and 360° virtual reality experiences. According to Telemundo, such content has already attracted the attention of partners like BuzzFeed, Snapchat, Tasty and Vox Media.

“Fluency is now pivoting beyond its origins in Hispanic-targeted feature films to incorporate a broad range of bilingual digital programming targeting Millennials and Gen Z,” said Peter E Blacker, EVP, digital and emerging business, NBCUniversal Telemundo Enterprises. “We are uniquely positioned to connect the large scale of the US Hispanic audience with leading brands and partners.”

Marketed through a video-centric, social-first strategy, Fluency Plus will produce content which aims to mirror the unique bicultural Hispanic lifestyle.