In-content advertising and data science company Connekt has received additional intellectual property protection for its advertising and t-commerce technology in the form of US Patent 9,805,363, for System and Method for Accelerating Account Creation.
The patent applies to technology that enables Connekt to personalise TV content and promotional offers based on the information provided by the viewer. Using AI, the technology allows consumers to dictate their preferences and TV experience, including the brands from which they receive offers.“There’s enormous potential for internet-enabled TV to integrate multiple viewer identification layers in a way that creates a unified and efficient engagement experience,” said David Rudnick, CTO for Connekt. “AI will be core to streamlining consumer opportunities, and this piece of intellectual property - along with Connekt’s AI and deep learning platform - accelerates the processes. This patent reflects our vision for simplified consumer engagement with video, regardless of how and when it’s consumed.”
