In-content advertising and data science company Connekt has received additional intellectual property protection for its advertising and t-commerce technology in the form of US Patent 9,805,363, for System and Method for Accelerating Account Creation.

“There’s enormous potential for internet-enabled TV to integrate multiple viewer identification layers in a way that creates a unified and efficient engagement experience,” said David Rudnick, CTO for Connekt. “AI will be core to streamlining consumer opportunities, and this piece of intellectual property - along with Connekt’s AI and deep learning platform - accelerates the processes. This patent reflects our vision for simplified consumer engagement with video, regardless of how and when it’s consumed.”