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South Korea’s K-League football championship has launched its first match highlights show, using Viz Libero virtual sports technology to enhance its analysis.

Made by Seoul-based production company GNS, the K-League highlights show is filmed weekly at Seoul’s World Cup stadium and published on video hosting services Naver and Daum, as well as the K-League’s app. The presenters and team of experts are using the 3D visual tool to complement match analysis and critical debate, to help to improve fan engagement and increase its audience.

GNS uses a range of annotation tools and special features including virtual camera angles, virtual runs and panorama stitch. The production is part of a larger global trend of football federations taking ownership of their digital content. As well as streaming the show, K-League now posts the most popular analysis clips on its Facebook page.

“Viz Libero has brought a new dimension to our highlights programme. It’s been extremely popular with our fans, with new levels of social media activity,” said Jong Kwoun Lee, the K-League’s marketing and communications manager, in a statement.

“The technology has a wow-factor with many impressive graphics, reflecting positively on our brand. For us, it not only helps to build interest in our league and grow our fan base, but it also educates viewers. Our viewers now have a much better understanding of why a goal or incident occurred. We appreciate how each tool can tell a different story but the virtual camera angles give us a completely different perspective of an incident during a game.”
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