Insight TV makes US 4K/Ultra HD debut with Layer3 | 4K/UltraHD | News | Rapid TV News
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US cable company Layer3 TV has inked what is being described as a major distribution deal with Insight TV, the first time that the action sports, entertainment and lifestyle content provider has taken its Ultra HD programming to the country.

InsightLayer3 23Oct2017Founded in 2013 by cable veterans Jeff Binder and Dave Fellows, Layer3 TV has a content roster currently including distribution partners such as Fox Networks Group, Disney and ESPN Media Networks, Turner, NBCUniversal, Viacom, CBS, Discovery, HBO, Showtime, EPIX and Scripps Networks Interactive, as well as local television broadcasters, regional sports networks and major studios.

The agreement will see Insight TV available to Layer3 TV subscribers on channel 115 in Denver, Chicago, Washington, DC, Los Angeles and Dallas in 4K UHD, launching with shows such as King of the Hammers, Life of Cards and Secrets of the Brain. Each of Layer3 TV’s current subscribers has a 4K-enabled set-top box and with the addition of Insight TV, Layer3 TV will now be carrying two 24/7 4K networks, a growing library of 4K UHD On Demand content and access to live 4K events including Fox Sports’ 4K college football coverage and the June Bellator NYC mixed martial arts fight night. More than half of Layer3 TV subscribers have watched 4K live or on-demand. In addition, most of the 4K/Utra HD on-demand programmes rank among the top ten most-viewed titles within 48 hours of becoming available.

“Layer3 TV is proud to be Insight TV’s charter launch partner in the United States,” said Layer3 TV chief content officer Lindsay Gardner. “Insight TV is a trailblazer in the 4K space, and Layer3 TV subscribers will enjoy the compelling 24/7 linear channel and accompanying 4K On Demand library. Layer3 TV is dedicated to bringing our subscribers the most robust content line up including 4K programing live and on-demand.”

Added Insight TV commercial director Graeme Stanley: “We’re delighted to make this announcement and to further highlight the growing number of territories that now have access to Insight TV. Our schedule covers a wide range of quality programming in the extreme sports and adventure genres covering innovative documentaries, accessible reality series and cutting-edge factual infotainment, as well as high levels of interactive new formats. We look forward to announcing further US distribution agreements in the coming weeks.”