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Aiming to hit the perfect line and length with global fans of the game, Cricket Hong Kong has entered into a partnership with Accenture and Cricket Australia to bring a new digital experience during the World Sixes and T20 Blitz that the autonomous territory will host.

The Hong Kong World Sixes will be held on 28-29 October at the Kowloon Cricket Club and will feature eight international teams taking part in 23x45' matches. As digital and video partners, Accenture and Cricket Australia will deliver the first official Cricket Hong Kong mobile app which will be available for free from 27 October from the Apple App Store for iPhone and other iOS devices and in Google’s Play Store for Android devices.

During the tournaments, users of the app will be able to access match statistics and live text commentary, capturing team, player and match data. It will also provide cricket fans with video-on-demand (VOD), exclusive interviews with the participating teams and players, and the latest news on both tournaments, the Sixes and the Blitz. Fans watching the action from inside the Kowloon Cricket Club, host venue for the Sixes, will be able to download and explore the app to keep up with any highlights missed due to the fast-paced action.

“Through a collaborative contract with Accenture and Cricket Australia, we are providing innovative ways for fans to engage with the sport,” remarked Cricket Hong Kong director Jonathan Cummings. “This is an essential part of our wider vision to become an innovation leader in the game and fulfils our commitment to not just returning the Sixes to this year’s sporting calendar but in reinventing it for a new era in the game. Our vision is to introduce our showcase events to new audiences around the world and we are confident that we will be able to do that by working closely with our new partners, who have already had a great deal of success in revolutionising the landscape for the sport.”

Added James Kim, Accenture managing director and digital lead within its communications, media and technology operating group in Asia Pacific: “It’s an exciting time to be involved in sport, and the Sixes and the Blitz are two highly entertaining tournaments perfectly aligned for delivering digital experiences. Sport is unpredictable and continues to evolve, much like the expectations of cricket fans, so it’s important to constantly innovate to provide fans with the best experience possible by bringing them all of the action in the most exciting way.”