Spiral follows a weekly release schedule with a twist. Viewers can unlock the next episode of the show immediately following one ended, based on a clue in-story. This has created lots of chatter in its fan-base communities. The dotstudioPRO-hosted platform offers a single dashboard to manage metadata and video assets, along with an embedded video player for trailers and full episodes, content monetisation through ad serving, and analytics across all platforms and devices. The analytics offer transparency on audience viewing and purchasing habits.

"We needed to attract fans to our feeds who then, in turn, return to our site to watch episodes of the web series,” said Andrew Williamson, president of Off Island Media, which produces the show. “Building a strong social media base was critical in gaining viewers and the success of Spiral. Working with dotstudioPRO and building on our social media following we are able to try new and exciting strategies, such as the ability to offer advertising that garners a high CPM to monetise content and hiding passcodes in the storyline to unlock episodes."

Spiral follows seven college freshmen assigned to the same residence at a small, prestigious Ivy League campus. The mismatched freshmen quickly form allegiances and rivalries as they grapple with the mysterious death of a classmate and attempt to identify the murderer in their midst. The show's promotional campaigns were geared toward cultivating research on potential fans and stimulating conversations with niche audiences interested in paranormal, spirituality and reincarnation through a combination of optimised search, paid advertising (keywords with Google, demographics with Facebook), social media, transmedia storytelling with in-story social accounts and an online collaborative crowd-solving initiative.

"One of dotstudioPRO's top priorities is ensuring our platform best positions content creators to connect with their target audiences as effectively as possible," said Joe Pascual, CEO of dotstudioPRO visit . "dotstudioPRO is more than a platform provider for SPIRAL, we are a technology partner helping SPIRAL build its brand."