NFL most popular streamed sport in US | Media Analysis | Business
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It may be currently struggling with declining viewing figures, but the national sport in the US is the most popular sport to live stream on digital devices in the US, with 66% of live sports viewers (LSVs) saying they’ve watched an NFL game on a PC.

nfl 20 oct 2017The research, from Adobe Primetime and The Diffusion Group, surveyed 2,000 US consumers, finding that overall, 37% of LSVs watch live sports on non-TV devices, with PCs used the most (cited by 27%), followed by smartphones (17%) and then tablets (14%).

On the PC, American football is followed by the Summer Olympics (59%) and NBA basketball (59%); on smartphones, NFL is watched by 70% of LSVs, then the NBA (59%) and college basketball (52%); and on tablets the NFL stays strong at 67%, followed by the NBA (62%) and the MLB (61%).

Despite 91% of LSVs using social media in their lives, just 32% said they were aware that live sports are available on platforms like Facebook and Twitter. Overall, only 8% used social platforms to stream sports.

The survey also examined traditional TV sports viewing, and found that out of the 29 hours per week (or 4.1 hours per day) that respondents spend watching the living-room screen, live sports accounts for 7.4 hours per week of that. Prime LSVs fall in the 35-44-year-old age range, and they watch eight hours per week.