MIPCOM 2017: Samsung gains Insight into expanding 4K/Ultra HD experience | 4K/UltraHD | News | Rapid TV News
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Aiming to enhance its offer in the 4KTV space, CE giant Samsung Electronics has formed a partnership with Insight TV to bring premium Ultra HD and high dynamic range (HDR) content to Samsung TV PLUS viewers in Europe.

18oct2017 insightSamsung2Samsung TV PLUS has been available for Samsung Smart TV users in France, Germany, Italy, Spain and the United Kingdom since June 2017. The CE giant claims that it delivers a unique and user-friendly experience featuring a scrolling channel menu that allows consumers to access content similar to the interface of a traditional cable or satellite TV. With the nature of TV PLUS, Samsung say that retrieving Ultra HD and HDR content is more enjoyable than ever and removes the struggle of searching for content across multiple applications.

Through the arrangement with Insight TV, Samsung smart TV users will be able to access up to 500 hours worth of original UHD content, featuring sports, entertainment and lifestyle programming free of charge. The offer will be available in France, Germany, Italy, Spain and the United Kingdom from early 2018.

“Samsung TV PLUS makes it easier for consumers to discover their favourite premium content, and what’s more, we offer original UHD HDR content for free,” said Heeman Lee, vice president of the visual display business at Samsung Electronics. “Partnering with Insight TV, we are very happy that we can continue to expand our UHD HDR content offerings to raise the viewing experience in consumers’ homes.”

“We’ve had a fantastic year expanding the Insight TV service and brand across the world and this announcement further highlights our commitment to our community,” added Insight TV’s CEO Rian Bester. “We’re delighted to announce this news at MIPCOM and look forward to sharing further announcements regarding new shows, distribution deals and content sales during the coming weeks.”