Advertising expenditure attributed to over-the-top (OTT) TV episodes and ad-supported video-on-demand (AVOD) films is projected to double between 2017 and 2022 to reach $29 billion for 138 countries, says survey data from Digital TV Research.The analyst’s Global AVOD Forecasts report calculates that online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising. Asia Pacific and North America will together account for 77% of the global total by 2022, with Western Europe bringing in a further 16%.
2021 is believed to be a tipping point for the industry, when the Asia Pacific is set to overtake North America as the leading ad-supported video-on-demand (AVOD) region. However, even though China will have considerably closed the gap, the US is expected to remain as the largest AVOD country by 2022. The Global AVOD Forecasts report forecasts China’s ad revenues will climb by $5 billion between 2017 and 2022. The US will add nearly $4 billion.
2021 is believed to be a tipping point for the industry, when the Asia Pacific is set to overtake North America as the leading ad-supported video-on-demand (AVOD) region. However, even though China will have considerably closed the gap, the US is expected to remain as the largest AVOD country by 2022. The Global AVOD Forecasts report forecasts China’s ad revenues will climb by $5 billion between 2017 and 2022. The US will add nearly $4 billion.
