Viasat World goes D2C with TV1000 Russian Kino | Deals | News | Rapid TV News
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kino1000 13oct2017Pay-TV provider Viasat World has broadened the depth of its TV1000 Russian Kino over-the-top brand with the launch of a direct-to-consumer service available globally outside of Russia.

Claimed to be Russia’s most popular movie channel, the new OTT and mobile service is designed to open opportunities for Viasat World to enter new markets where it doesn’t have a linear presence, as well as target and address the needs of niche audiences.

The service is constructed to give Russian speakers access to what Viasat describes as an ‘unrivalled’ selection of Russian language movies from independent and award-winning films to blockbusters. Available at tv1000russiankino.com and on Android and iOS the service opens from 24 October via a subscription on a monthly or annual basis.

Content is searchable by title, director and actor, and with the capability to create watchlists for later, it also features automatic recommendations – suggesting new movies based on previous views.  Viewers can comment on films, discuss movies with friends, and connect to personal profiles on Facebook.

“TV1000 Russian Kino is a stand out success in our channel portfolio,” commented Viasat World CEO and president, Irina Gofman. “in response to demand from our audiences, we’re thrilled to extend the reach of the brand internationally with this new OTT and mobile service - which demonstrates our commitment to making our content available online. Complementing, rather than conflicting with our core business - this new direct-to-consumer proposition bears the hallmarks of our agility and ambition as an independent company, which allows us to react quickly to changing consumption patterns. People are different and want to choose when and where they watch; be that a more traditional, curated, channel experience, or picking and choosing from the best content on the go.”

Complementing the new Russian service, Viasat World has also launched a new content brand, Epic Drama, in key markets and territories across Central and Eastern Europe.  Said to be dedicated to celebrating the greatest current drama series from around the globe, Epic Drama will join Viasat World’s channel and SVOD portfolio, which includes 27 pay-TV channels in over 50 markets, as well as a non-linear offering in many of its territories.  Launching on 14 December, Epic Drama will offer over 600 hours of big budget, HD content across a mix of genres. Up to 80% of the content includes SVOD rights.