SI puts in 90min to boost Planet Fútbol content | Deals | News | Rapid TV News
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Sports Illustrated (SI) has teamed up with Minute Media, parent company of digital publishing brands 90min, 12up and DBLTAP, for a content collaboration to enhance SI’s global soccer coverage on its digital platforms in the US.

planet futbol 13 oct 2017Under the deal, 90min will supply Sports Illustrated’s soccer channel, Planet Fútbol, with global content developed by 90min’s editorial staff and fan contributors, offering on-the-ground coverage of leagues, teams and players from around the world. The new content from 90min supplements Planet Fútbol’s in-depth coverage of the sport from journalists like Grant Wahl and Brian Straus.

“Soccer is truly a global sport and continues to grow in popularity in the United States. We want to provide our readers with the most in-depth soccer coverage possible, and working with 90min and its team of global soccer experts is the perfect fit to help bolster our offering to fans,” said Mark McClusky, Sports Illustrated digital editor. “We have seen extraordinary recent growth in our soccer audience, and we expect this to continue as more and more people engage with the sport.”

Beyond adding unique coverage of the game to’s growing digital audience, the two companies will work together to secure advertising partnerships that extend across their platforms. The combined global digital audience for and reaches approximately 100 million average monthly users.

“We are excited to be partnering with Sports Illustrated to expand the reach and influence of 90min’s global content,” said Rich Routman, president, Minute Media. “With fan interest and excitement growing as we approach the 2018 World Cup, now is the perfect time for big sports media brands to take their soccer coverage to the next level. We are proud to be recognised as the industry leader in global soccer editorial and are pleased to share our content with such a respected name in the sports publishing world.”