Messi hat-trick nets half of Argentinean homes | Ratings/Measurement | News | Rapid TV News
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As Argentinean fans felt renewed faith in football and in Argentina’s captain Lionel Messi, the decisive game against Ecuador shattered viewing and online records across the country.

ecuador argentina kantar 13 october 2017According to figures published by Kantar Ibope Media, 48% of the TV viewers in the country saw Messi’s hat-trick ensuring Argentina’s place in the Russia 2018 World Cup.

The Ecuador vs. Argentina game, broadcast free-to-air (FTA) on TV Pública and through pay-TV on TyC Sports, was watched by an average 2.72 million people.

The match reached a 51.5% share during its final minutes, with 31.5% following the action through the public broadcaster and 20% on TyC Sports.

According to Kantar Ibope Media’s social TV ratings, the great expectation and debate generated by the game drove nearly 600,000 tweets during the match day, written by 185,000 unique users and reaching 76 million of impressions.