Battle for US Hispanic audience is close-run | Ratings/Measurement | News | Rapid TV News
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In a week dominated by international football, Univision has claimed leadership of the US Hispanic audience, but only by a 4% margin.

trinidad usa univision 12 october 2017During the week of 2-8 October, in which the last round of CONCACAF’s qualifiers towards Russia 2018 was played, Univision was the most watched Spanish-language network in the US among total viewers 2+.

According to the network, Friday Night’s World Cup qualifying games made Univision the No 1 broadcast network among adults 18-34 and 18-49, beating Telemundo as well as FOX and ABC by double-digit Margins in both demos.

Univision kicked off the night with the US vs. Panama game, which averaged 1.6 million viewers, and continued with the Mexico vs. Trinidad & Tobago, which delivered 2.2 million total viewers 2+.

In addition to football, Univision also claimed Sunday’s leadership with Mira Quien Baila and strong ratings during the week thanks to El Chapo and the soap operas Enamorándome de Ramón, Mi Marido Tiene Familia and Hoy Voy a Cambiar.

Univision has therefore retained its top position among US Hispanics, but the margins are closing. According to Telemundo, the NBCUniversal channel is close to ending the broadcast season as the No 1 Spanish-language network.