MIPCOM 2017: Atrium TV reveals first members | Major Businesses | Business
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Orange, Iflix, Deutsche Telekom, Sky New Zealand, Yes TV, Antenna and NewFilm are joining Viaplay as members of Atrium TV, the so-called 'commissioning club' for drama.

atrium 11oct2017First unveiled in April 2017, Atrium is designed to create premium, high profile drama content for delivery by regional over-the-top (OTT) players and telcos. The Atrium team is based in London and Los Angeles, and will aim to find and develop suitable projects and share them with club members, who then decide if they wish to invest. If they buy into a project, club members will be able to licence the series for their territory and will have the right to exploit it in their local market. There is only be one club member per territory.

The group is led by Sir Howard Stringer, the ex-chairman of Sony and former president of CBS; Jeremy Fox, CEO of British distributor DRG; and Jakob Mejlhede, EVP and head of programming and content development at MTG.

These new companies and founding member Viaplay will be attending the first ever Atrium TV club meeting at MIPCOM on 15 October. As well as a chance to engage with other members, the club meeting in Cannes will aim to provide an opportunity to learn about the first slate of six new high profile dramas, and in particular hear from the writers and other talent involved. Atrium TV will make its new programming slate public once it has been presented to club members.

Commenting on the expansion of the group, Jeremy Fox (pictured) said: “We are absolutely thrilled to have attracted such high profile, market-leading OTT players and telcos to become the first members of Atrium TV.  We thought we had hit on a good idea when we launched the business and it’s great to know that so many respected companies appear to agree – especially when all of these were on our wish-list for membership! Getting everybody together in Cannes will prove a major milestone for our fast-growing business and allow us to demonstrate just what club membership means.”

Added Alix Goldschmidt, VP, director of acquisitions – France & International, Orange Content/OCS: “As the market for scripted series becomes increasingly competitive and in an environment where global players have seemingly bottomless pockets, it is interesting to be aligned with like-minded services within a structure which could represent an substantive alternative to acquiring compelling new content. We hope that in this way, Atrium will prove to be an additional source of high quality programming for our service”.