Xview customers’ linear and video-on-demand (VOD) experiences on set-top boxes (STBs), online and mobile apps will be personalised with recommendations based on their viewing preferences.

Besides, Megacable is tapping the ThinkBigData tool to gain valuable, granular insight into user behaviour and the value of content to drive decision-making. The pay-TV operator expects to take advantage of new revenue generating opportunities such as dynamic ad insertion through deeper user insights.

Through the use of ThinkAnalytics’ machine learning techniques to analyse subscribers’ interests and previous viewing behaviour, the tool will make it easy for Megacable’s pay-TV customers to discover new live TV and video-on-demand (VOD) content.

ThinkBigData will also allow Megacable to dig deeper into the data from the Search and Recommendations Engine and benefit from far greater insights into subscriber behaviour at the individual user level, as well as engagement with content and channels.

“By using the sophisticated analytics in ThinkBigData we will be breaking new ground not just by understanding household behaviour but also getting real-time insight into preferences at the user level. This will give us the opportunity to monetise our platform investment as well as boosting subscriber loyalty and APRU,” said Oscar Gerardo Seifert, CMO, Megacable.

“Using this real-time insight, Megacable will be able to make business decisions including upsell, content acquisition and marketing campaigns,” added Rick Schiavinato, SVP, ThinkAnalytics Americas.