TV2 Denmark licenses Doctors vs Internet | Deals | News | Rapid TV News
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Marking the twelfth territory that the hit Norwegian format has been picked up in, UK-based distribution and formats specialist Magnify Media has licensed NRK’s hit game show Doctors vs Internet to Danish broadcaster TV2.

docvsinternetDoctors vs. Internet is based on self-diagnosis via the Internet. The studio-based show pits a team of doctors against members of the public — who are armed with laptops — to see who can most accurately diagnose real-life medical cases. Banijay-owned Mastiff TV will produce a 10x30' series to air on the Danish broadcaster in 2018.

The programme is now in its third season on NRK, where it claims record ratings and a market share peaking at 49.8%. The first international version, produced by Sputnik Media, aired on Dutch public broadcaster NPOI at the end of 2016, and a second successful run has recently completed. The format has also been optioned in the US by Critical Content; the UK, Finestripe Entertainment; Germany, Bavaria Entertainment; France, Newen’s Production Valley; Australia, Lune Media; English-speaking Canada in the form of Force Four with Bristow Global Media and the French-speaking part of the country with Trio Orange; Sweden, Nordisk Film & TV; Finland, Aito Media; and Belgium by Sputnik Media.

Commenting on the commission, Magnify Media’s managing director, Andrea Jackson, said: “The brilliance of Doctors vs Internet is that it resonates with everyone’s real-life experience. The first thing we all do, when we feel ill, whether we live in Copenhagen or Chongqing, is consult Dr Google. My prognosis is that there are a lot more deals to come for this funny, informative and universal format.”

Anette Romer, TV 2 Denmark’s head of acquisitions and formats, added: “Instead of seeing the doctor, many people take to the Internet as a first response to illness. However, the Internet provides easy access to not only the sum of our achieved knowledge, but also to the sum of our myths and frivolous assumptions and beliefs. In Doctors’ vs Internet we pit the authoritative against common sense to see where it leads us. This genre hybrid of information and entertainment is a sweet spot for TV2 Denmark.”

NRK’s head of formats, Ole Hedemann, said: “It shouldn’t really be a surprise that a show with such a modern premise becomes a format that travels. Although NRK is normally not known as the home of gameshows, we’re known as the PSB that likes doing new stuff. Now we’re rewarded with another show that wins awards and travels with speed.”