Nowo takes QYOU content for linear offer | Infrastructure | News | Rapid TV News
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In a further expansion to almost a million additional homes of the premium online video curator across Western Europe, QYOU Media has announced a new carriage agreement with Portuguese telco Nowo.

nowo 27 March 2017Online video viewing in Portugal is said to be booming, with Statista findings suggesting more than two-fifths of consumers watch online video several times a day in the region. QYOU adds that with IPTV services driving the Portuguese pay-TV market, operators are recognising the need to explore new ways to increase the attractiveness of their services.

Nowo has chosen to distribute QYOU’s ad-free channel to appeal to younger viewers, who QYOU says have a growing appetite for digital-first video content. Selected by QYOU’s content curation experts, the programming encompasses a range of genres including music and comedy, which is particularly popular with consumers in Portugal.

“We are always on the lookout for new ways to enhance our services,” commented Nowo CMO José Henriques. “Online video content is hugely popular in Portugal and in order to meet the needs of our customers and further extend our reach among millennial audiences, we are including QYOU in our programming line-up. We are excited to be working with QYOU to bring fresh digital-first video content to our base.’’