Cloud-based workflow, managed service model powering global content delivery | Infrastructure | News | Rapid TV News
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Media services provider TVT/DMC has released a report outlining the processes and support structures needed to achieve what it claims will be ‘state-of-the-art’ content versioning, regulatory compliance and media asset management.

tvtdmc 19sep2017The report offers broadcasters, on-demand service providers and other TV operators’ valuable insights into the systems and methods needed to successfully expand into rapidly growing international markets.

The report, The Science Of Compliance And International Content Versioning, is the second in a two-part series looking at the forces driving opportunities in new markets, which include the rapid growth of over-the-top (OTT) TV services. The paper — gathering insight from TVT clients such as A+E Networks, Discovery Communications, Netflix and the BBC — follows the journey content takes through the stages of ingest, preparation, compliance, craft edit and delivery. It claims to offer a ‘candid’ comparison of the strengths and weaknesses of both traditional in-house approaches and the use of managed content services.

The white paper also looks at the ‘science’ of managing large media files and multiple versions of content, as well as overcoming other technical challenges to successfully meet the expectation of brands and viewers. Critical issues in compliance and local audience versioning highlighted in the whitepaper include finding the right workflow, content on-boarding and media asset management.

“The technology and methodologies needed to get content from the studio to the screen have evolved considerably over the last decade to meet an increasingly competitive marketplace and demanding audiences,” explained TVT/DMC chief executive Ian Brotherston. “To meet shortened delivery cycles and content proliferation across multiple platforms and delivery paths, operators need to start embracing new ways of working that take advantage of not only cloud, but innovative software tools that enhance the efficiency of both technical processes and human collaboration.”

Brotherston also contended that operators need both art and science in preparing content for the modern media marketplace and that the journey to getting the best from the cloud may not be straightforward and could indeed be painful for some. “Emerging technologies such as the cloud are only of benefit if they are deployed within the right workflow, and that means tough decisions may need to be made about how content must flow within its journey,” he concluded in the white paper. “Ultimately, the operators that can streamline content distribution while reducing costs, and critically, without sacrificing quality, will be the next industry leaders.”