Asia Pacific to become world’s largest SVOD market | VOD | News | Rapid TV News
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Video-on-demand (VOD) service subscribers in the Asia Pacific region are set to exceed the total registered in North America this year, according to new research.

digTVresAsiaSVODPaid subscriptions to VOD offerings around the globe are on course to reach 546 million by 2022, twice as many as the 263 million recorded at the end of 2016, according to Digital TV Research. Of these, 43% of subscribers will be from the Asia Pacific region by 2022, while 31% will reside in North America. In 2016, the Asia Pacific accounted for 35% of the overall subscription video-on-demand (SVOD) subs around the world, while North America was home to 43% of them.

“Netflix’s dominance of global SVOD is falling – from a third the global subscribers in 2016 to a quarter by 2022. However, the company will enjoy considerable growth – adding 28 million subscriptions between 2017 and 2022,” said Simon Murray, principal analyst at **Digital TV Research.**

A decline in the global share of SVOD revenues is forecast for the US streaming giant Netflix, from 45% in 2017 to 40% in 2022, researchers said. Yet, despite this, Netflix’s revenues will increase by 55% between 2017 and 2022.

Total global SVOD revenues are set to reach $41 billion in 2022, more than double the $17 billion figure of 2016, said Digital TV Research.