SpotX integrates with Amazon Transparent Ad Marketplace | Ad Tech | News | Rapid TV News
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Aiming to offer publishers combined and transparent demand pool for yield optimisation, video ad serving platform SpotX has integrated its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).

spotxamazon 6oct2017The move means that publishers using TAM's header bidding solution can automatically access SpotX's platform tools, including verification controls, tracking metrics, advertiser behaviour insights, curated marketplaces and the rest of SpotX’s self-serve programmatic direct tools. SpotX says the result is that media companies can easily improve revenue and user experience with a single call to TAM’s cloud-based marketplace, where all demand competes equally. By activating SpotX, media companies will be able to manage demand partner latency, set price floors, allocate priority tiers to campaigns, and also access advanced analytics and reporting tools.

“The integration will help media companies maximise revenue and control by bringing together Amazon’s unique demand with SpotX’s advanced integrations with over 65 DSPs,” explained Sean Buckley, CRO at SpotX. “It will also enable deal ID-based private marketplace transactions, which are a critical part of the programmatic video landscape.”

“With SpotX’s extensive experience managing video content, and TAM’s auction transparency and simple technical implementation, this integration will enable broadcasters to unlock higher programmatic CPMs and still deliver a great video experience,” added Ken Leeder, general manager, Amazon Publisher Services.