Included for all subscribers to premium streaming service HBO Nordic with no additional fees and through selected distribution partners in the Nordic region, Toonix is an all new kids’ brand created by Turner EMEA and targeted at three to 12-year-olds and their families. At launch, Toonix will offer more than 2,000 episodes of the most acclaimed shows and films, including popular content from Turner’s Cartoon Network Studios, Warner Bros Animation and other sources. All shows are fully localised, with offerings in Swedish, Danish, Norwegian and Finnish, and are 100% ad free.

With brand new content set to be added each week, key shows include all-time favourites The Amazing World of Gumball, Lego Ninjago, Looney Tunes, The Powerpuff Girls, Adventure Time, Ben 10, Teen Titans Go!, Scooby-Doo and Tom and Jerry. These sit alongside pre-school classics, Shaun the Sheep, Alfie Atkins, and My Little Pony and local favourites like Pippi Longstocking, Bamse, Rasmus Klump and The Moomins. HBO Nordic is already the home of series such as Game of Thrones, Westworld and Big Little Lies.

“Thanks to our cooperation with Turner, we are very pleased to be able to provide our Nordic subscribers with a complete offer of the best premium content. Now our adult TV-series fans as well as families with kids can enjoy all their favourite shows on HBO Nordic,” says Hervé Payan, CEO, HBO Europe.

“At Turner we are constantly seeking new ways to engage with our fans, building on our leadership in premium content creation across kids, news, movies, general entertainment and sports, and expanding our options to curate and distribute our branded content,” added Turner EMEA president Giorgio Stock. “We’re delighted to be partnering with HBO Nordic to start this flagship kids and family focused OTT venture, which represents a significant and exciting new milestone in our ability to provide our fans with a trusted, bespoke, rich and immersive user offering.”