KT opts for Alticast virtualisation platform for IPTV | IPTV | News | Rapid TV News
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Korea Telecom (KT) has selected Alticast’s Apex user experience virtualisation platform across nearly five million already deployed IPTV set-top boxes (STBs).

Alticast Apex Screen Shot 4 Oct 2017Apex will deliver a graphics-rich UX for both linear and on-demand content, virtualising functionality on Humax, Kaon, DMT and Samsung set-top boxes (STBs).

The new cloud-based UX replaces older text-based UIs even on low-power IPTV STBs, enabling picture-in-picture capabilities and cover art images that enhance the discovery and navigation experience for subscribers, Alticast said in a statement.

The platform will allow KT to triple the frequency of service upgrades from two to six each year; increase the velocity of upgrades with changes now deployed within a few days; and reduce the operational costs of managing and upgrading multiple UX versions.

“In the past, varying set-top box capabilities have limited the ability of our customers to find and enjoy the content they desire,” said Jingi Choi, head of Korea Telecom’s service strategy team. “By using Apex to virtualise the UX, we have been able to create a beautiful, modern environment that engages viewers and showcases the large amount of content that we have available.”

Joonhee Oh, head of cloud division, Alticast, added: “With increasing competition for viewers’ attention, operators are rethinking the way they can attract and retain subscribers. KT’s innovative use of Apex is showing how UX virtualisation not only can increase customer satisfaction, but can improve business results as well”.