Hallmark Channel expands with Drama network, SVOD | Programming | News | Rapid TV News
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Crown Media Family Networks is planning to launch a drama-only version of its Hallmark Channel brand in the US.

hallmark channel 2 oct 2017Hallmark Drama offers original dramatic content from the company’s library, as well as made-for-the-channel productions in coming months.

“Crown Media represents a truly unique success story in the cable landscape as we continue to see an overwhelming demand for Hallmark-branded family entertainment – not just among viewers, but among advertisers and distributors as well,” said Bill Abbott, president and CEO at Crown Media. “The launch of Hallmark Drama, a significant milestone in our business’ evolution, allows us to further deliver on that demand and reflects our ongoing commitment to expanding our footprint within the ad-supported linear ecosystem.”

The company also launched a subscription video-on-demand (SVOD) streaming service, Hallmark Movies Now, which will go for $5.99 a month or $59.95 a year. The digital platform will be complementary to the linear channel, offerings up to 1,000 hours of programming not available on the TV networks. Hallmark Movies Now will be available on iOS, Android, Roku and Amazon Fire, among other devices.

“As we continue to see demand for our unique brand of family-friendly programming grow on our linear channels, the launch of Hallmark Movies Now is the natural next step in our distribution strategy,” said Erin McIlvain, EVP, distribution & content strategy. “Over the last 15 years we have collected a considerable library of content and this new service will allow subscribers to stream and enjoy a differentiated lineup of programming – whenever they want and wherever they are.”