A study from Digital TV Research is forecasting that online TV episode and movie revenues for the leading 138 countries will reach $83 billion in 2022, more than double the $37 billion recorded in 2016.The new Global OTT TV & Video Forecasts report also calculates that over-the-top (OTT) revenues will exceed $1 billion in 14 countries by 2022; double the count at end-2017. The top five nations will command two-thirds of global revenues. As well as predicting an overall bonanza, estimates that $9 billion will be added in 2017 alone.
Looking regionally, the report suggests that the US will remain as the dominant territory for online TV and video revenues by some distance. However, the US share of the global market will fall from 51% in 2016 to 40% in 2022. Contributing half the Asia Pacific total, China will add a further $7.6 billion, with its total revenues reaching $12 billion in 2022.
The report also found that subscription video on-demand (SVOD) became the largest OTT revenue source in 2013. The source is projected to generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022; up from $12 billion in 2016.
Looking regionally, the report suggests that the US will remain as the dominant territory for online TV and video revenues by some distance. However, the US share of the global market will fall from 51% in 2016 to 40% in 2022. Contributing half the Asia Pacific total, China will add a further $7.6 billion, with its total revenues reaching $12 billion in 2022.
The report also found that subscription video on-demand (SVOD) became the largest OTT revenue source in 2013. The source is projected to generate half of the OTT revenues by 2022. SVOD will add $24 billion in revenues between 2016 and 2022, with AVOD up by $17 billion. AVOD will total $29 billion by 2022; up from $12 billion in 2016.
