Blend in the mix for more 360˚ video, VR with new cash injection | Major Businesses | Business | News | Rapid TV News
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Virtual reality and 360˚ video specialist Blend Media has closed a third round of funding, securing £1.5 million and bringing total investment to £2.6 million.

blendmedia 29sep2017The London-based company’s stated mission is to support the use of 360˚ video/VR content for next generation storytelling. The company says that it will make its technology easier for brands, advertisers and online publishers to source premium library material, secure professional film-makers and quickly customise and publish content. Blend has partnered with Facebook to help bring more immersive video content to the platform and also runs what is said to be the largest 360˚ video page on Facebook globally.  It also counts Google, Greenpeace, Intel, UNILAD, AOL and McCann among its customers.

“We remove the friction of creating and using 360˚ video or virtual reality,” said Blend Media founder and CEO Damian Collier. “We’ve built self-serve tools that enable marketers to create immersive video campaigns as simply as if they were using an email marketing package and publish them anywhere, including in any web browser. It’s exciting to see the huge array of innovative work that’s being produced.”

The new funding will help Blend Media further develop its platform and expand its technical, sales and marketing teams. The new investment came from Hambro Perks and I2BF Global Ventures  along with participation from existing investors including Paul Cooper, partner at Clarity and Mark Browning, managing director of ITN Productions. Other shareholders include Solly Solomou, CEO and co-founder of the LADBible Group and Ben Donovan, co-founder and former President of Disney-owned Maker Studios.

Commenting on her company’s investment, Hambro Perks Media Tech CEO Kate Burns said: “Blend Media stands out in the VR world because it is actively building a content market that’s real today, while also looking to the future. It already works with some of the best-known brands in the world and its creation and publishing tools will truly democratise 360˚ video.”