Fastly is designed to optimise on-demand video and live streaming by acting as an origin to CDN providers, sitting between a company's CDN deployments and its central cloud. The company claims that users of its technology — which sees use at the likes of A+E Networks, Brightcove, Dish Network and Vimeo — have reported cost savings of up to 75% a year, along with performance and availability improvements. It has also seen threefold growth of its media and streaming traffic in the past year with brands like A&E, History, Lifetime, FYI, Viceland, LMN and Vimeo Live.

Explaining why it made its launch, Fastly said that content providers face a growing demand for real-time, low latency streaming experiences across a broader range of devices. Designed to be added to new or existing streaming infrastructure, Fastly's Media Shield serves more video content, meaning faster video start-up times and fewer playback interruptions, resulting in the higher quality user experience. By using Media Shield to process at the edge, Fastly says that businesses can minimise requests for video content and drastically reduce origin egress costs.

“Optimised streaming is crucial for business success given the current video and content landscape,” said Jon Corley, CTO at Brightcove. “We are excited to be using Fastly's Media Shield  as one of the solutions that enable Brightcove to deliver the best streaming experience to users around the world and in today's online video market. We look forward to our continued relationship with the company.”