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India’s Reliance Jio has enlisted Roy Kapur Films (RKF) to develop and produce original digital video content for its mobile platform.

The deal will encompass series, multi-genre long- and short-form content and First on Jio feature films. The content will be available to more than 128 million Jio subscribers across India.

“Jio carries over 55 million hours of video daily on its network, already making it one of the largest mobile video networks globally. This association with Roy Kapur Films will help us to power forward towards our goal of delivering the highest quality video entertainment content to our mobile subscribers,” said Jio’s Jyotindra Thacker.

Siddharth Roy Kapur, founder of RKF, said: “Content that can be watched all over India, across all demographics and best of all completely at one’s convenience, across all screens mobile, tablet, laptop and TV. Never before has so much entertainment been so accessible to so many. Our goal is to provide Jio subscribers with a wide variety of content that caters to their diverse tastes and sensibilities.”

Jio, which launched in 2016, now has about 128 million subscribers, the company claims.