As the telco continues to roll out its online video service across its global territories, Orange TV has launched in Côte d’Ivoire using multiscreen TV apps from Norigin Media to deploy a streaming service unique to the region.
The solution will be deployed locally with specific features that Orange says will suit the market needs in West Africa. The streaming service is initially launched on a range of iOS and Android devices that shall also have the possibility to cast the streaming video content using an Orange Dongle for a large screen experience. The TV Apps will be offered to local Orange mobile subscribers while the plug-in stick, said to be similar to Google’s Chromecast offering, will provides access to movie channels, free TV channels and a full video-on-demand (VOD) catalogue, presented through a user interface from Norigin´s Hybrid Apps product.
Commenting on the deployment, Norigin Media CEO Ajey Anand, said: “With the smart phones and tablets becoming key devices in the region, it is only a matter of time before a comprehensive OTT solution is offered across all platforms. Casting of video with the Orange dongle to large screens makes Orange TV a unique proposition in the region. We are proud to launch our TV Apps in Africa and look forward to extending the offer to more devices and markets throughout the continent.”