BET makes Asian debut on South Korea’s SK | Programming | News | Rapid TV News
By continuing to use this site you consent to the use of cookies on your device as described in our privacy policy unless you have disabled them. You can change your cookie settings at any time but parts of our site will not function correctly without them. [Close]
South Korean pay-TV operator SK Broadband (SK) is launching the first BET channel in Asia, following a deal with Viacom International Media Networks (VIMN).

BET Logo 27 Sept 2017Launched in France in November 2015, BET claims to be the most prominent television network targeting African American audiences in the US. The pay-TV channel counts 18 million households as part of MTV Viacom International Media Networks France. The channel is said to be the number one ‘mirror’ of African American audiences’ culture through entertainment programmes including series, talk shows, music and documentaries.

Now available on SK’s linear broadcasting service B tv and its over-the-top (OTT) video streaming service oksusu, the entertainment, music and news network focuses on urban black culture. It is already available in the US, UK, France, Africa, Canada and the Caribbean and, with this move, South Korea becomes the VIMN channel’s first home in Asia.

“The introduction of the BET Channel in Asia is a key step in strengthening our presence both in South Korea and in Asia, while expanding our portfolio of adult-targeted brands. It will not only add content diversity to Korean pay-TV, but offer top-quality general entertainment, music and news for audiences interested in urban culture,” said Paras Sharma, senior vice president and general manager for Southeast Asia and head of digital media, Asia.

Hyung Hee Lee, CEO, SK added: “We’re proud to be the first to offer BET in Asia as well as in South Korea, and to make it the first urban channel available to our subscribers across multiple screens. We believe the BET channel will find a fan base among Korean youth who are globally recognised as fashion and cultural trendsetters – similar to the BET audience.”

Programming on the South Korean version of the channel will include both local productions and internationalshows such as Being Mary Jane, The Wendy Williams Show, 50 Central, and Face Value, as well as the BET Awards, Black Girls Rock, and The Hip Hop Awards – which will air on BET Korea on 14 October.

South Korean hip hop rapper Changmo was nominated this year in the International Viewers’ Choice category of the BET Awards – the first time an Asian artist has been recognised in the channel’s annual accolades.