ZEE Mundo is to release free content over-the-top in an attempt to measure the real demand for Bollywood content across the Spanish-speaking Americas.
Spanish-language audiences in the US and Latin America will be able to watch the exclusive online streaming of one of Bollywood's blockbuster films, Tanu y Manu se Casan, from 29 September to 1 October.
The content will be available for any connected device, including mobile screens, at Zeemundo.com. Through the site, viewers will also have the chance to share their opinions and interact during the movie.
The move arrives while ZEE Mundo continues growing across the Americas, being already available as a pay-TV network in the US, Ecuador and Mexico, where it has been added by Televisa’s Sky.
“The Hispanic audience is discovering the grandiose productions stemming from India thanks to the unrivalled niche Zee Mundo offers by bringing Bollywood programming in HD and Spanish directly to them,” said the company. “With 104 years of history, Bollywood has become a global industry with 3,500 million people watching at least one its movies somewhere around the world.”