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3 Screen Solutions (3SS) has integrated its 3READY Rapid-Launch Multiscreen Solution with Huawei’s Envision Video Platform, to give pay-TV operators more monetisation opportunities in multiscreen video delivery.

The 3READY viewer engagement solution, launched last year, supports automated video delivery across multiple viewing devices, supporting both iOS and Android operating systems. Its adaptive user interface helps subscribers discover and enjoy their chosen content, assembled from a panoply of sources, whenever they choose, on any screen. The integration of Huawei’s Envision fixed-mobile and cross-boundary convergence offers Tier 2 and Tier 3 service providers the opportunity to launch multiscreen services for smart TVs, games consoles, PCs, set-top boxes and major smartphone platforms.

“By collaborating with Huawei, we are jointly helping telcos raise their game when it comes to innovative multiscreen digital entertainment, enabling both service providers and viewers to get more from IPTV and OTT,” said Kai-Christian Borchers, MD at 3SS

Huawei appointed 3SS a Certified Technology Partner in December 2015, consolidating the partnership to offer the marketplace 3SS’s functional and attractive customised front-ends in tandem with Huawei’s IPTV, OTT and hardware and software solutions.