With over 40 million followers across the social media scene, LaLiga has seen its online video presence boosted by the growing community of Chinese fans.
In fact, the Spanish competition has claimed to have exceeded one million followers in both Weibo and WeChat, the leading social networks in China, and a combined community of over 40 million followers across Facebook, Twitter, YouTube and Instagram, in addition to Weibo and WeChat.
Facebook remains the platform with the greatest number of followers, as almost 30 million users follow the competition and are increasingly watching LaLiga videos through the social media. Last season, the Spanish league even tested live streaming games on Facebook, addressing this growing community of fans.
Regarding countries, most of LaLiga’s Facebook international followers are based in Mexico, Colombia, Indonesia, Brazil and Egypt.
As for Twitter, LaLiga has over three million followers through its Spanish-, English- and Arab-language profiles. The competition has also seen its Twitter activity boosted by including pictures, iconic videos from the archives, and live coverage of LaLiga events. The organisation has reached over four million fans on Instagram.
Regarding YouTube, LaLiga continues building its online video on Alphabet’s platform, where it has over 1.5 million subscribers and has garnered more than 300 million viewings.