Econet Media has teamed with Roku to launch the live streaming television service Kwesé Play in South Africa.
The agreement to licence the Roku streaming platform to Econet Media, marks Roku’s entry into Africa.“By working with Econet we expand our footprint into Africa and get the Roku streaming experience into the hands of African consumers. As part of our Roku Powered license agreement, Econet will leverage our proven streaming platform to launch an innovative TV service to its customers,” said Andrew Ferrone, vice president pay-TV at Roku.
Joseph Hundah, chief executive officer of Econet Media said: “Roku’s track-record made them the obvious choice for us. The ability to deliver the Kwesé Play service to televisions is an important facet of our multiplatform content delivery service. As a result of this partnership, we are able to offer our customers cutting-edge TV services at a low cost with easy to use Roku players.”
The US streaming company provides licensed operators with an end-to-end solution including hardware, regular updates to the Roku OS and a selection of streaming channels.
