BritAsia wins UK TV rights for Indian Super League football | Deals | News | Rapid TV News
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BritAsia TV has secured the rights to show the Hero Indian Super League (ISL) on free-to-air (FTA) UK television over multiple years.

indian super league 15 September 2017The exclusive content deal will see 95 games from India’s premier football division aired on the channel from 17 November 2017 for its five-month duration. Three matches will be shown on the channel each week, with delayed ‘as live’ coverage on Friday and Saturday evenings and a live broadcast on Sunday afternoon.

The financial details were not disclosed for the deal, which was brokered by Birmingham-based sports agency Sporting Group International.

BritAsia TV is soon to be introduced to the Amazon Prime, Apple TV and smart TV platforms via online streaming service Yupp TV, extending its reach to the UK’s Asian 4.4 million strong population.

“BritAsia TV is a strong household brand amongst the Asian community and we’re keen to support and promote the cultural identity and voice of British Asians,” said Tony Shergill, managing director, BritAsia TV.

“The acquisition of the Indian Super League rights will open up a new audience to our station as we head towards our tenth anniversary. Free-to-air football is a rarity these days and we’re delighted to bring one of the world’s most up and coming leagues to the masses.”

The ISL this year features former Premier League players Robbie Keane and Wes Brown, who will play for Atletico de Kolkata and Kerala Blasters respectively.