IBC 2017: Bundesliga announces Nagra on team in drive to kick out piracy | Security | News | Rapid TV News
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The German football league, the DFL Deutsche Fußball Liga GmbH, has selected Nagra as a partner in its fight against illegal content sharing of live Bundesliga and Bundesliga 2 matches over the Internet via IPTV.

bundesliga 14sep2017The DFL Deutsche Fußball Liga is responsible for the organisation and marketing of professional football in Germany. It draws up the fixture lists not only for the 612 Bundesliga and Bundesliga 2 games each season, but also the promotion/relegation play-offs and the Supercup, and handle the organisational side of player transfers. Furthermore, the 36 professional clubs have given the DFL the task of marketing the media rights for these games both domestically and globally.

The organisation sees IPTV piracy as having grown exponentially and becoming mainstream and so has chosen to leverage Nagra’s anti-piracy services and global intelligence network to track, monitor and stop illicit sharing of the league’s Bundesliga championships for the 2017-18 season. This will protect the value of Bundesliga and Bundesliga 2 matches for both the DFL and DFL licensees around the world.

“Piracy today takes on many different forms, in particular with plug-and-play, Kodi add-on-based devices capable of streaming content to the big screen. A new approach is required to fight illegal online content distribution and return viewers to the legitimate video value chain,” remarked Frédéric Guitard, vice president anti-piracy at Nagra. “We are excited to partner with the DFL and provide them with the latest tools and strategies to limit the impact of piracy on their business and preserve their content investment. Nagra’s unique combination of forensic watermarking, takedown capabilities, technical countermeasures, legal actions and global network provides the DFL with the right foundation to beat piracy at its source.”