IBC 2017: Globecast soft launches live-to-VOD packaged content service | VOD | News | Rapid TV News
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Following what it calls a successful trial period among selected customers, Globecast has announced the soft-launch of liveSpotter designed to provide customers with the ability to create monetisable short-form content from a single supplier.

Globecast 13sep2017 Available globally, the live-to-video-on-demand (VOD) packaged content service is said to be a significant extension of the company’s media management capabilities and reflects the rapidly changing way that viewers consume content. It is designed to allow unlimited short-form VOD content to be created from a live feed in what Globecast says is ‘close to real time’, and for that content to then be shared across over-the-top (OTT), VOD and social media platforms.

Immediate content can be published to any online video platform, social media or other OTT platform. If a customer then wants the content to be supplied to VOD operators, Globecast’s VOD Logistics team will format it accordingly and then will supply it. Content clipping is either automatic and manual, depending on the content and customer requirements. In the automated version, clips will be pushed to the end user through the use of machine learning intelligent APIs. Alternatively, using Globecast liveSpotter tools, the content manager can clip relevant content, highlight the metadata required and then it can be published.

Globecast believes that there are very real financial benefits to be derived from this approach. It cites a use case in the sports market where rapid turnaround VOD game highlights add hugely to the consumer experience, be that via social media or VOD platforms.

“As media consumption becomes more à la carte – for example we see sports fans following events on their mobile, looking for the most immersive experience – our customers need to be able to serve this changing demand cost-effectively,” explained Globecast senior global marketing manager Christine Nassif (pictured). “By aggregating multiple technologies into a single platform, Globecast liveSpotter allows us to satisfy our customers’ linear live content distribution and media management requirements alongside their short-form, fast-turnaround VOD content needs, without them having to use a third party.”

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