IBC 2017: Nokia debuts any screen TV platform in glimpse of video future | Infrastructure | News | Rapid TV News
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In a robust return to the world of video, Nokia has announced its vision of how the entertainment and information systems will be accessed in future as well as a new platform for creating immersive, dynamic and personalised experiences.

nokia2 14sep2017Cloud-based and using standard Internet and IT technologies, the new Velocix UXP is designed to enable network operators, programmers and rights holders to compete in the rapidly growing IP and over-the-top (OTT) TV market. The cacheable, contextually-aware user interface (UI) is based on a viewer’s location, device type, moment in time, understanding of intent, persona and viewing history.

The platform is said to be able to simultaneously allow operators to respond to cresting trends in video consumption while untethering viewers from their set-top boxes (STBs) and extending the viewing experience to all their devices. Moreover, it is attributed with allowing network operators, programmers and rights holders to quickly develop and deliver a highly personalised customer viewing experience and compete in the rapidly growing IP and OTT television market.

Velocix UXP is provided either as a software as a service (SaaS) offering or privately hosted platform. Departing from the legacy STB resident-application approach, it is based on standard internet technologies, such as HTML5 and CSS templates. It allows operators to create the user experience within the cloud, and deliver the content live, on-demand or time-shifted on any screen. Navigation is dynamically generated, adaptive and predictive. The UXP has an inherent understanding of viewer intent, augmented (with their consent) by their social media circles and interactions.

“Content and content services are becoming more and more personalised. The aspects of a content service that control delivery, personalisation and self-curation are rapidly being virtualised, moving from the home and proprietary devices into the cloud,” commented Paul Larbey, head of Nokia’s IP video business. “The Velocix UXP gives television service operators the ability to virtualise the user experience as the STB fades and is replaced by the cloud and BYO consumer devices.”

The Velocix UXP is a mainstay of Nokia’s video strategy for the next decade, and an element supporting its vision for the future of television, called Any Vision. This is in response to what the company sees as a trend for viewers untethering from the traditional set top box (STB) and demanding a fully-tailored video experience that takes into consideration the viewing device, moment in time, understanding of intent and persona; wherever and whenever they choose to view it.

Presented in an extensive white paper — From Television to Any Vision, which forecasts how entertainment content will be discovered, accessed and enjoyed, resulting in a dramatically different consumer experience by 2025 —  the Any Vision strategy is targeted at the broader television industry, outlining the foundation needed for creating an immersive, dynamic and highly personalised consumer entertainment experience. Nokia says that it is committed to working closely with operators and others to help make decisions today that will enable the promise of Any Vision in the near future.

“Mainstream consumers are demanding ubiquitous access to content they care about across a range of screens and display devices – whether at home or on the go. As the explosion of video delivery options continues to feed that demand, we believe television as we know it today will be unrecognizable by 2025,” Larbey added. “We are seeing the changes already. The challenge for operators is helping it all evolve in a coherent and connected fashion that maximises the power of the technologies driving innovation. Our role is to provide our partners with tools they can immediately implement to offer a seamless and personal experience to their ultimate consumer.”

“Service and technology providers, network operators, content owners, aggregators and others across the online video value chain have been key drivers of the IP video revolution and staggering consumer adoption,” said Jason Thibeault, executive director at the Streaming Video Alliance. “As video delivery transitions into IP data streams, we expect these same players will be at the forefront of creating immersive, next generation experiences that dramatically expand consumer engagement.”