Millennials lead online video consumption | Media Analysis | Business
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Millennial consumers worldwide lead the growth of online video consumption, according to the State of Online Video research report from Limelight Networks.

millennials 13 sept 2017Taking a close look at consumers’ changing viewing habits, the annual report  shows that the average global viewer watches online video five hours, 45 minutes each week and subscribes to one or more video-on-demand (VOD) services. Younger people watch the most, with viewers 18-25 averaging seven hours, 18 minutes per week — and those aged 26-35 watching six hours, 53 minutes per week. Viewers 60 and older only watch three hours, 46 minutes per week.

The increasing shift to online viewing video is a global trend, with viewers in India, Singapore and the US spending the most time watching online videos, averaging seven hours, seven minutes; six hours, 37 minutes; and six hours, 35 minutes per week, respectively. Germany had the lowest rate of online video viewership at four hours, 14 minutes, and nearly half of respondents watching only one to two hours per week.

“With the proliferation of online video content, viewers are moving away from traditional broadcast television viewing and have increasing expectations for broadcast-quality experiences,” said Michael Milligan, senior director at Limelight Networks. “Our research over time has shown a clear increase in expectations and decreasing patience with poor quality experiences.”

The survey also found that although traditional sports programming was the third most watched type of online video content by men, males 18-25 watch more eSports and online video gaming than traditional sports programming.
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