US cable giant Comcast has launched YouTube on its Xfinity X1 pay-TV service, giving US viewers access to YouTube’s vast online video collection alongside existing live, on demand, DVR and other web programming.

“Giving our customers seamless access to live, on demand and internet content in one place continues to be a key part of our strategy and we are excited to now add YouTube to the X1 experience,” said Matt Strauss, EVP, Xfinity Services, Comcast Cable. “By adding billions of YouTube videos to our video platform, we are taking our role as the aggregator of aggregators to a new level and reaffirming that X1 is the best place to easily discover and access all types of entertainment with the sound of your voice.”
YouTube’s online videos will be featured throughout the Xfinity On Demand menu and available in the YouTube app, providing easy access to trending videos and complementing existing film, show, music, news and celebrity content screens on X1 and supplementing thematic destinations.
"The living room is YouTube's fastest growing platform,” said Robert Kyncl, chief business officer, YouTube. “We are excited to supercharge our distribution there and bring Xfinity X1 users a seamless way to consume all of the content they love. Voice is a key enabler to discovery and we are looking forward to bringing it to Xfinity X1 users.”