Two-thirds of millennials watch TV by streaming | Media Analysis | Business
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In a study looking at how millennials consume content, Adobe has found that these younger consumers are accelerating their move away from traditional TV.

payThe survey of over 1,500 respondents found that two-thirds of consumers under the age of 35 report using online streaming subscriptions to regularly watch television. More than one-quarter of those under 35 years of age are already watching TV exclusively online, while another 30% say they will do so within the next two years.

Further, binge-watching is the preferred consumption method for younger audiences; more than half of consumers between the age of 13 and 22 say they prefer to binge-watch TV series. Also, a third of this group prefers to watch one episode per week rather than binging.

In contrast, over 40% of consumers over 35 years old don’t ever plan to watch TV exclusively online.

When it comes to news content, more than half of millennials consume news through social media; however, a majority of consumers are not willing to pay to access news via social media. Meanwhile, less than a quarter of consumers over 35 use social media as their primary news consumption method.
Facebook is the most commonly used social media platform for daily news across all age groups.

Looking forward a full 35% of young consumers say their use of social media tools for news content will increase in the next year.

“We’re finding that social navigation is a large and increasing way of how people discover, engage with, and consume news and entertainment content on their phones,” said Troy Schreiner, director of Adobe Digital Insights. “People are talking about content on Facebook, they’re experiencing news on Facebook, discussing it, and that’s why media and entertainment companies need to have a strategy when it comes to broadcasting their content on Facebook, both from a paid and an organic standpoint.”
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